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BROWSE


Lead Image

MarketReach Business Cards

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Production Method

Digital
Foil stamp
Laser-Cut
Offset
Silkscreen

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Design

ARTOMATIC

ARTOMATIC (strategy, concept and production)
CLINIC (graphic design)

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Printing

Various

Market Reach is managed by a group of marketing professionals, planners, builders, consultants, and leaders that offer marketing solutions. Take a close look. These business cards get more personal than any other. The consultants were asked what their favorite object was, and as a result, each consultant had a card that matched the material of the object they favorited. What would your card look like? 

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Client

MarketReach (aka Royal Mail media service)


Quantity Produced

150


Production Cost


Production Time

6 weeks

Dimensions (Width × Height × Depth)


Page Count


Paper Stock

leather (tan and black) / 200gsm card / real maps of Spain / Vulcanised fibre board / aluminium (powder coated and polished)  / stainless steel / titanium / carbon fibre / veneered plywood / aluminium road sign / passport cover material / cassette cases


Number of Colors

one (mostly)

Varnishes


Binding


Typography

 


MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
MarketReach
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Project Description

Royal Mail have launched a new mail media business: MarketReach.

Their brief to ARTOMATIC—and CLINIC, who did the graphic design—was to create a set of business cards that would break the ice for MarketReach's media consultants meeting new clients with a new proposition in a market that's so often fixated by all things digital.

Our insight was People Buy People.

ARTOMATIC asked each consultant what brought them joy. We then identified a physical object that represented their passion and a material that referenced it (and that could work as a business card).

The corporate graphic design talks about the robustness of MarketReach, while the materials speak with a completely different voice about the personality of the consultant.

On some of the cards, the connections between the materials and their interests are obvious, others less so. But, the objective is to stimulate conversations, so it's ultimately down to the consultant to explain the connection—with a twinkle in their eye because it's their passion.

Production Lesson(s)

our starting point was a personal interview with the consultants which informed directly decisions about what material would best tell the story. From there, it was an exercise in finding suppliers and convincing them (on the phone since this required a fair amount of persuasion) to produce things outside of their normal capabilities.

We were prepared to take some risks with the project in trying things that didn't work on the way to finding things that did. Because of the creative freedom we enjoyed—and because we had the trust of the client—we weren't required to get much approved along the way, which would have made the make-it-up-as-we-went-along approach unworkable.”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

March 15, 2013

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Filed Under

Business Cards
Digital
Foil stamp
Laser-Cut
Offset
Silkscreen

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About UnderConsideration

UnderConsideration is a graphic design enterprise that runs a network of blogs, publishes books, organizes live events and judged competitions, and designs for clients.


online

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

Speak Up (2002 – 2009) / Discussing, and looking for, what is relevant in, and the relevance of, graphic design. Archives Only.

Word It (2003 – 2010) / Encouraging creative diversity in the community through monthly, one-word challenges. Archives Only.

Brand New Classroom (2010 – 2011) / Providing a space for critique and opinions on student identity workArchives Only.

graphic design

Department of Design / Designing corporate and brand identities and full development of printed and digital matter for clients.

publishing

The 2010 FPO Awards / 2011, self-published.

The 2010 Brand New Awards / 2011, self-published.

Flaunt: Designing effective, compelling and memorable portfolios of creative work / 2010, self-published.

Events & Judged Competitions

Brand New Conference / A one-day event on the development of corporate and brand identity projects by some of today’s most active and influential practitioners from around the world.

Brand New Awards / Celebrating the best identity work produced around the world.

FPO Awards / Celebrating the best print work from around the world.

Writing

Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design / 2009, Rockport.

Women of Design: Influence and Inspiration from the Original Trailblazers to the New Groundbreakers / 2008, HOW Books.

The Word It Book: Speak Up Presents a Gallery of Interpreted Words / 2007, HOW Books.


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The End