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BROWSE


Lead Image

Upselling Upscale: Bellevue Towers Toolkit

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Production Method

Deboss
Foil stamp
Offset

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Design

GreenRubino

Creative Direction: Joe Quatrone
Design, Art Direction: Quinn Ianniciello
Copywriting: Jenn Maples
Production: Bob Bost

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Printing

McCallum Print Group

These marketing brochures adapt the design of the buildings they represent into printed collateral to make a powerful first impression to potential residents. The combination of woodgrain with more manufactured industrial elements as seen in high-end contemporary architecture was translated into design elements by way of pairing debossed woodgrain texture with the contemporary geometric Klavika type family. 

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Client

Bellevue Towers


Quantity Produced

3,000


Production Cost


Production Time

Two Weeks

Dimensions (Width × Height × Depth)

9 × 12 × 0.25 in


Page Count


Paper Stock

Mohawk / Premium / Mahogany / 100C


Number of Colors

Foil Stamp (Silver) Two Areas, 4C Interior Elements

Varnishes

Black, Satin Aqueous


Binding


Typography

Klavika
Bank Gothic

 


Description
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Project Description

Bellevue Towers is one of the best-selling luxury condominium properties in the nation, and our task was simple: woo an elite group of brokers and clients to drive sales of the remaining homes. Every brand touchpoint had to make an impression (and fast), as well as draw attention to the property's LEED® Gold certification and luxurious natural finishes. (Ooh, ahh.) We developed this Broker Toolkit as an “everything-you-need" folder for someone in the market. Purpose: to support brokers and create a lasting first impression. Brokers are able to learn from elements in the kit, then personalize it and pass it along to their perspective buyers. The debossed wood grain design compliments the rich mahogany finishes found in many of the homes, while silver foil accents dial up the class and provide a necessary dose of “oooh shiny.”

Bellevue Towers currently sit at 95% sold, but that last $6 million penthouse is still up for grabs—in case you were still looking for a Mother’s Day present.

Production Lesson(s)

Between finding the right paper, the right capacity of the pockets, and debossing a complex wood grain pattern over an entire sheet we learned quite a lot. Even further, we had trouble with foil stamping the logo (with such small type) and worked out a solution with our fantastic printer for a fine balance of pressure and matte aqueous coating, which also darkened the paper and added a a touch of richness. Top everything off with a complex hand-fold and insertion process to finish out the kits and this is a piece we're proud to say we won't forget.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 30, 2013

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Filed Under

Collateral
Deboss
Foil stamp
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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