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BROWSE


Lead Image

Pirelli 2012 Annual Report

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Production Method

Offset
Silkscreen

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Design

Cacao Design

See extended design credits below project description

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Printing

Grafiche Antiga

This annual report tells the story of Pirelli’s 2012 financial year as complemented by the writing of university students from around the globe about their desired future. In turn, the edges of the book are printed with the word future in the world’s most common languages to represent the stories told by these students. 

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Client

Pirelli


Quantity Produced

1,000 pieces (500 Italian + 500 English)


Production Cost


Production Time

One month.

Dimensions (Width × Height × Depth)

9.1 × 11.8 in


Page Count

656 pages in total (Italian version) or 596 pages (English version) divided into three volumes.


Paper Stock

90 gr


Number of Colors

5

Varnishes

1


Binding


Typography

Kladika
Caecilia

 


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Project Description

Pirelli had the innovative idea of enriching its annual report with a story to complement the figures. Cacao Design responded with a design that brings out the numbers while telling the story of the 2012 financial year. It’s a story about the future, “written” by young university students from around the world. To give structure to their vision, Cacao created a “container” for a wealth of content, images and values. The binder’s transparent sides highlight the project’s key word, the “future” desired by the students, printed on three sides of each volume in the world’s main languages.

Printed by Grafiche Antiga on Fedrigoni Arcoprint E.W. paper.

Infographics by The Visual Agency.

Images of the printed Annual Report by Ph Stefano Campo Antico.

Production Lesson(s)

The word "future" translated in all the world’s main languages visible on the three sides of each single volume has been particularly hard to print. After many different test, at the end Grafiche Antiga found a solution. Fortunately, they love challenges ;)”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

November 27, 2013

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Filed Under

Annual Reports
Offset
Silkscreen

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

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also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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