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BROWSE


Lead Image

Master of Global Affairs Brochure

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Production Method

Offset

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Design

Premise

Lead Design: Colin Payson
Art Direction: Kevin Hoch

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Printing

mi5 Print

These brochures have a hidden message of sorts. In accordance with the concept — a layered statement encouraging users to explore beyond the surface, and question everything — the french-fold-bound booklet is perforated along the folds. Savvy readers will break the seal to discover in-depth information between the pages with bold messages. 

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Client

Munk School of Global Affairs


Quantity Produced

2,000


Production Cost


Production Time

2 Weeks

Dimensions (Width × Height × Depth)

12.5 × 11 in


Page Count


Paper Stock

Cougar Smooth / 65lb Cover


Number of Colors

5/5

Varnishes


Binding

Stitch


Typography

Berthold Baskerville
Conduit

 


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Project Description

The Munk School of Global Affairs was in need of a new brochure that spoke directly to students seeking to garner the designation of Master of Global Affairs (MGA). MGAs are new class of innovators and problem-solvers tackling the world's pressing global affairs issues—people willing to experiment and take risks. They bring together multiple perspectives to solve complex problems with countless, layered, moving parts. With all that in mind, we sought out to create a layered statement that encourages users to explore deeper than what's just on the surface, and question everything!

On first pass of the brochure, students will come across a big and bold statement; Every problem can be solved with a question … but not every question has a single answer … and not every answer can be easily found … it's those who know how to explore all avenues & ask the right questions … that will uncover the solutions they seek. For some they'll take it in as a short and sweet statement and nothing further. The real explorers will learn that if they look a little deeper (inside the folds of the brochure) they can tear pages open, and find all the information they are looking for.

Production Lesson(s)

Getting the right perforation was a good lesson in trial and error before we found a suitable one. It either was too hard to pull apart, or fell apart when the sheet was folded, it took sometime to our goldilocks.”

Post Author

Author Picture

Duncan Robertson

Former intern at UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 29, 2014

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Filed Under

Brochures
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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