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BROWSE


Lead Image

The Soufan Group Identity Materials

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Production Method

Foil stamp
Offset

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Design

Gladstone Media Inc

Creative Director: Jeremy Gladstone
Content and Strategy: Robyn Gladstone
Art Director: Katya Garipova
Dir. of Interactive Services: Ali Syed
Designer: Arian Rahimian
Editor/Post Supervisor: Ryan Markkula
Photographer: Anthony Cohe

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Printing

C.J. Graphics

Black foil on black paper lends quiet mystery to these slick and serious print materials for security agency The Soufan Group. 

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Client

The Soufan Group


Quantity Produced

500


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

CMYK + Pro Blue Touchplate

Varnishes

Spot Gloss UV x4 Pages


Binding

Perfect Binding / Flysheet Front and Back


Typography

Akzidenz Grotesk
Baskerville

 


The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity
The Soufan Group Print Identity ---

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Project Description

The Soufan Group is a well known security intelligence agency based in New York City. They have been prominently featured on major international news networks such as CNN, MSNBC, Today Show, BBC, Mashable & more in regards to countering terrorism and national / international security.

The challenge was to articulate TSG's unique business model, while leveraging the acumen and expertise of its leadership team, developing concise and consistent messaging, and building brand awareness. To achieve this, all of our marketing communications embody a conservative, trustworthy and forward-thinking tone, while conveying the classified and exclusive mystique of TSG's high caliber team, their expertise, integrity, strong ethical standards, and dedication to global security.

Production Lesson(s)

Coordinating the process when the client is in another country is always a challenge, especially when they have to trust that everything is going well on the printing side. There were a couple of hiccups in regards to the foil /spot finishes and paper bleed-throughs, however all was well and rewarding in the end!”

Post Author

Author Picture

Jessica Mullen

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

December 11, 2014

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Filed Under

Foil stamp
Identity Materials
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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