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BROWSE


Lead Image

Cranky Pressman Crank Letter

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Production Method

Digital
Letterpress
Rubber stamp

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Design

Graphite & Lead

Created in collaboration with Guts & Glory

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Printing

Cranky Pressman

C.P. Pressman’s complaint letter—sent to a select group of graphic design industry professionals—eschews “internet culture” in favor of “proper professional activities”. 

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Client

Self-promotional


Quantity Produced

300


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count

5-piece set


Paper Stock

24 W
80 T


Number of Colors

2-color envelopes
3-color letters

Varnishes


Binding


Typography

Futura
Vintage Smith-Corona Corsair typewriter type
ITC Cheltenham
Formata
Handwriting

 


Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter
Cranky Pressman Crank Letter ---

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Project Description

Fed up with the onslaught of trashy modern internet communications, Mr. C.P. Pressman takes matters into his own hands. He lets his anger and biased opinions rip in an eccentric sternly-written complaint letter mailed to a select group of top graphic design industry professionals.

Production Lesson(s)

Writing paper is still available in a cockle finish but today's cockle is different from yesterdays. This is likely due to changes in the manufacturing process.

The white borders on photo prints from modern labs are not as wide as the old style 3/16" borders. The lab's settings or the image file needs to be adjusted for a wider border.

With the exception of offset web, no printing equipment is suited for standard newspaper newsprint stock. We tried offset litho and letterpress to print the newspaper article but neither worked. A digital copying machine was used in the end but the supplier might not be too happy to do it again.

Lightly tapping the handle of a rubber stamp with a hammer is a great way to mass produce good quality rubber stampings.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

January 27, 2015

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Filed Under

Digital
Direct Mail
Letterpress
Rubber stamp

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Tagged with



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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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The End