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Lead Image

Their second for the George M. Pullman Foundation, designers Mike and Nicole McQuade’s restrained, typographic 2014 annual report mimics nineteenth-century railroad memorabilia. 

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Client

George M. Pullman Foundation


Quantity Produced

5,000


Production Cost

$16,000


Production Time

2 weeks

Dimensions (Width × Height × Depth)

8.5 × 10 in.


Page Count

26


Paper Stock

Cover: French / Kraft Speckletone / 140#
Body: Cougar / Smooth Opaque Text / Natural / 80#


Number of Colors

4

Varnishes


Binding


Typography

Univers LT Std
ITC Lubalin Graph
Adobe Garamond Pro
Domaine Text
Engravers MT
Verlag

 


2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report
2014 George M. Pullman Foundation Annual Report ---

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Project Description

This is the second year we've designed the Pullman Foundation's annual report. The foundation is endowed by the estate of railroad magnate George Pullman and awards high school students with merit-based, need-based scholarships and continuing educational support. When designing the annual, we visited the Pullman museum in Chicago and pulled reference from old train tickets and railroad memorabilia. We used this reference for typography and layout direction throughout the annual. The annual report was sent out to potential and past donors and we wanted to create a design that would stand out from the many annual reports these donors receive.

Production Lesson(s)

The production time on this was pretty tight and we couldn't attend the press check. Having never done a blind emboss before we didn't remember to specify that we actually wanted blind deboss instead of emboss on the cover. The final report turned out fine, but had we done it again we would make sure to specify those details to make sure everything was exactly as we envisioned.”

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

June 24, 2015

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Filed Under

Annual Reports
Emboss
Offset

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FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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