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BROWSE


Lead Image

The Working Capitol Brand Collateral

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Production Method

Offset

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Design

Foreign Policy

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Printing

Singapore based Foreign Policy’s Euclidean Principle inspired stationary suite for co-working space The Working Capitol includes a “Workbook” and a cleverly folded map of the historic shophouse turned creative clubhouse. 

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Client

The Working Capitol


Quantity Produced


Production Cost


Production Time

Dimensions (Width × Height × Depth)


Page Count


Paper Stock


Number of Colors

Varnishes


Binding


Typography

 


The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
The Working Capitol Brand Collateral
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Project Description

A modern co-working office that is transformed from heritage historic shophouse in Chinatown; it is not the typical start-up incubator shared office sort of environment but more of a Shoreditch House. The Working Capitol is a community of knowledge workers who operate at the intersection of creativity, technology, and business.

The brand concept is based on the Euclidean Principle and the visual language is inspired by Euclidean’s geometric construction. The idea that something beautiful can be created with a given set of basic axiomatic system, reflects The Working Capitol’s three pillars: (A)creating beautiful spaces; (B)combined with contemporary lifestyle; and (C)community. Just like the three dimensions in solid geometry. With these basic building blocks in place, the sphere of influence can multiply and grow. The Working Capitol will be a confluence of dynamic conversations and rapid prototyping of ideas. We thus coined the tagline: The Knowledge Worker, Inspired.

Post Author

Author Picture

Kelly Cree

Writer for UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 9, 2016

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Filed Under

Collateral
Offset

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FPO has gathered a generous group of experts willing to help with your most pressing — get it?! — questions about print production. Send us an e-mail with your question and we will query the experts and post the collected answers.


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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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