ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

“View From A Blue Moon” Book

---

Production Method

Offset

---

Design

Wedge & Lever

Creative Direction and Design: Wedge & Lever
Editors: Evan Slater, CR Stecyk III, Wedge & Lever
Photo Editors: John Florence, Wedge & Lever

---

Printing

Shenzhen Jinhao Color Printing

My apologies right from the start for the large amount of images included in this post. This book is so amazing that I figured I might as well give you the whole package instead of selectively deprive you of details and scrumptious spreads. There is no doubt in my mind that there was great communication between the designers, the client, and the printer—there is no other way to produce a book this ambitious in such a short period of time. 

---

Client

Hurley


Quantity Produced

3,000


Production Cost


Production Time

9 months (from book concept to delivery)

Dimensions (Width × Height × Depth)


Page Count

315


Paper Stock


Number of Colors

Varnishes


Binding

Lay-Flat


Typography

Circular
Dala Floda

 


View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
View From A Blue Moon Book
---

Recent Posts


Previous


Next

Project Description

Before production of View From A Blue Moon (an action sports film starring professional surfer John Florence) began, we knew that a print piece would be just as critical to the project’s success as the film. A plan was developed to have photographers on hand to meticulously document every moment of the production process. Between these photographers, John Florence’s personal images, and terabytes of 4K footage to pull framegrabs from, there’d be more than enough visual content to create the in-depth documentation of the three-year project.

When production wrapped, nearly 50,000 images were cataloged. After three rounds of photo editing, we got the image selects down to a much more manageable amount: 2,000. These selects ranged from decades-old family photos to RED framegrabs shot from helicopters flying over desolate stretches of African coastline. We then collaborated with CR Stecyk III and the Hurley team to craft the written content, which ranges from unguarded interviews with the cast and crew to long-form essays.

It was crucial that the book and film felt like extensions of one another. For the look and feel, we extended the black-on-black aesthetic common throughout the film’€™s branding and focused on specialized printing techniques to instill a perception of understated sophistication. The book’€™s content structure mirrors the film, with each chapter identified by its starting timecode of hours, minutes, seconds, and frames.

The entire book production process, from concept to final product in hand, was nine months. We had countless internal rounds of design and editing before presenting the nearly-final product to John Florence, Blake Vincent Kueny (the Director), and the Hurley team. From there we made our finishing touches to all 315 pages before working closely with the factory to move into production. The final product is something that we hope exists on a bookshelf for years to come. We know it will be on ours.

Production Lesson(s)

Everyone at Wedge & Lever has a background in editorial, so a majority of the challenges we faced on this project had been encountered on other projects in the past. With that said, the primary challenge was balancing the schedule with the amount of specialty printing techniques that we wanted to, and for the most part did, incorporate into the book. The team at Hurley gave us carte blanche, but they also needed the book to be released at the same time as the movie, which made the book production schedule a bit tighter than we would have liked. The book (and slipcase) feature quite a bit of hot foil stamping, die-cuts (through the cover and end sheet), black flocking on the edges, Pantone Silver C on a lot of the inner pages, and transparent PVC insert pages with silkscreening for each chapter opener. Getting the printer to nail all these elements required quite a bit of back and forth.”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

April 5, 2016

---

Filed Under

Books
Offset

---

Tagged with













---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End