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Lead Image

Bold and simple this is a studio promotion that does not revolve on showcasing work, instead it is based on personal experience with client questions, fears, and unknowns about a process designers often understand well, but don’t always explain in detail. 

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Client

Self-promotion


Quantity Produced

100


Production Cost


Production Time

4 days

Dimensions (Width × Height × Depth)


Page Count

48


Paper Stock

Premium Matte / Uncoated Smooth / 100#


Number of Colors

Varnishes


Binding

Perfect Bound


Typography

 


<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
<em>It's OK</em> (or An Optimistic Approach for A Pessimistic Brand Owner) Self-Promotion
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Project Description

It's OK is a promotional booklet that I've created for the potential clients of my design studio. It explores some of the questions that brand owners ask themselves and most of the time can't find answers to. The book then gives hints and points ways to help them overcome difficulties with the power of branding and design.

Production Lesson(s)

I was a bit concerned about the colors, paper quality and perfect binding because it was my first time with this printer, but it turned out to be a great experience. The only little drawback I noticed was some visible glue on the inside edge of very first and very last pages, so the next time, I will further discuss with my printers to make sure that they get rid of that. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

July 26, 2016

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Filed Under

Booklet
Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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