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BROWSE


Lead Image

Novum Magazine

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Production Method

Lithography
Offset

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Design

Marcus Kraft

Bettina Schulz, Editor-in-Chief
Christine Moosmann, Deputy Editor-in-Chief
Dominic Brighton, Art Director

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Printing

Wolfensberger AG

The actual printing of the latest cover of Novum is the ultimate field trip for us ink-loving designers. Playing with the process, laying ink, mixing, turning, smudging, all in hopes of creating unique prints that can’t be replicated—ever. 



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Project Description

For the March issue of novum, which focuses on the theme on illustration, we have once again pulled out all the stops to produce over 12,500 absolutely unique and different covers! Our partners in this production were J.E. Wolfensberger AG, the fine paper specialist Römerturm and designer Marcus Kraft.

How did we do it? Well, it’s all down to Swiss creative Marcus Kraft and his hands-on skill. Four different motifs were exposed in the conventional way, but during the printing process itself, he continued to work on them – changing the colours, ink flow and quantities, spraying with water drops and making scratches on the printing plate. The resulted in lots of intriguing variants on geometric forms. »Within fixed parameters we left the design for the most part to chance,« said designer Marcus Kraft. The paper used was a new one – »Funktional« by Römerturm, in 350 gsm.

For this production we at novum and Marcus Kraft took inspiration from classical lithographic printing. We also used this technique for a limited edition of art prints of the cover motif, and here, too, Wolfensberger AG was our expert partner. Some of these numbered lithographic prints (only 50 have been produced) are going to be given away in a draw to lucky novum readers. To enter, readers simply photograph their own personal copy of the March issue of novum, post it at #novum-magazine and send the editors ([email protected]) the link by 10 March 2017. Then their names will automatically go forward to the prize draw.

Inside the cover novum readers can look forward to an international line-up of exceptional illustration talent, plus a world tour of graphic design taking them to Japan (Studio Ouwn), to Edgar Bąk in Poland, Violaine & Jérémy (France), Rosendahl (Germany) and PFP Disseny (Spain).

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

February 23, 2017

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Filed Under

Lithography
Magazines
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Offset

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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