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Alivu EVOO Packaging


Production Method




Maurizio Cascio



Simeoni Arti Grafiche - P&P Promotion

There is something very appealing about a glass bottle that has been dipped in matte white paint. Further along in the production process, silkscreening the bottle of olive oil with the limitation of not bleeding the image became a design element that with careful registration quickly became the focal point.  

Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging
Alivu Evo Oil Packaging

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Project Description

Excellent Sicilian olive oil, made with indigenous raw materials, in the respect of the eco-sustainable production. Oil solely made by the monoculture of Biancolilla olives, a type of superior olives that are only found in soils in the west of Sicily and particularly appreciated in haute cuisine which bring a lot of beneficial properties for the health thanks to the higher percentage of linoleic acid. Produced in limited edition. Solid studio has worked on naming, brand identity, packaging and editorial design.

Naming: 'alivu'
oil / olive / ulivo
The sound remembers the world the product belongs to, namely the olive trees.

land / sicily / dialect
A term that refers to the land of belonging certifying the origin, which suggests to Sicily, without naming it.

life / alive
A positive concept, a single value as the product it represents. A live oil, strong character, radiating vitality.

Sign: 'Concentric circles'
The stylization of the layout of the greek amphitheater in Eraclea Minoa.

Olive: secular tree
The stylization of the olive cut section in which the different circles symbolize the age of a secular tree.

Production Lesson(s)

One of our biggest challenge was to transform the bottle from transparent to white. We used the sublimation process. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter


Date Published

August 16, 2017


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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

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Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

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