ABOUT      CONTACT      RSS

2009

2017

ADV @ UNDERCONSIDERATION      Peek here for details

---

BROWSE


Lead Image

Unfiltered Magazine

---

Production Method

Digital

---

Design

Group SJR

Creative Director: Rachel Moog-Lage
Art Director: Joelle Mckenna
Design: David Wong
Design: Katie Troy
Project Managers: Fatima Cantos & Lilly Goti
Printing: Prestone Printing

---

Printing

Prestone Printing

Not so long ago as designers we were challenged with translating print for the web—for this promotional piece it was the other way around. An online project needed to be rethought for print, and finding ways to represent motion led to creative and compelling solutions. 

---

Client

Self-promotion


Quantity Produced

150


Production Cost


Production Time

3 months

Dimensions (Width × Height × Depth)


Page Count

30


Paper Stock

Eggshell


Number of Colors

CMYK

Varnishes


Binding

Saddle-stitch


Typography

Various

 


Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
Unfiltered Magazine
---

Recent Posts


Previous


Next

Project Description

The purpose of this project was to take a quarterly thought-leadership magazine about marketing from digital to print.

Production Lesson(s)

SJR is predominantly a digital agency, and it was really exciting to make these magazines live in the physical space. We focused on textures of paper, and worked hard to make sure colors remained vibrant off the screen.

When we initially shot these images, we were thinking the creative would just be for web, but then a printing request came in. The project was completed in a very condensed timeline, with a limited budget.

We faced challenges like, "How do we take this gif, video, or interactive infographic and translate it to print in the most compelling way possible?" This is where double wide gatefolds, or half sheets of vellum became solutions. ”

Post Author

Author Picture

Bryony Gomez-Palacio

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

---

Date Published

May 10, 2017

---

Filed Under

Digital
Magazines

---

Tagged with










---

Share to Facebook Share to Twitter Share to Google+ Add This


---

About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

Syndicate / RSS Feed

All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



Sign-up for Mailing List

Mailing list managed by MailChimp

Thanks to our advertisers

About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


---
The End