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BROWSE


Lead Image

For a full explanation of where the identity behind the program come from, you can read this post on Brand New. The key concept behind it was replicating the distortion effect created by the Cloud Gate in Chicago’s Millennium Park, which happens to sit right behind the venue where we held the conference. We used Mirri, probably the best reflective paper I’ve seen and to highlight such lovely paper we did a straightforward deboss of the logo on the cover to further enhance the distortion effect. Additionally, we stretched the reflective concept into the pagination of the book by splitting day one’s speakers on the left side of the book and day two’s speakers on the right side. We emphasized this by splitting the book in half with the help of extended flaps that tucked into the center spread and directed readers to the appropriate side (a video at the end illustrates this as well as showing off the high degree of reflectiveness of the paper). The layouts are “mirrored” too, so day two speakers were flush-left/rag-right and day one speakers were flush-right/rag-left. A cool thing about the Mirri stock is that it has a white back, so we were able to flood the inside front and back covers/flaps with the key blue color from the identity and a great deal of color. In the body, there is a spare use of spot gloss varnish to highlight speaker pictures and names as well as some other small details.

If you are interested, we are selling copies of the program for $10 (including shipping). You can buy here

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Client

Brand New Conference


Quantity Produced

1,100


Production Cost

Sponsored (approx. $20,000+)


Production Time

1 month

Dimensions (Width × Height × Depth)

5 in. × 7 in. × .5 in.


Page Count

200 + cover


Paper Stock

Cover: Mirri / Silver / 13pt
Body: Sappi / McCoy / Silk / 100 lb. Text


Number of Colors

Cover: 2 spot / Body: CMYK + 1 Spot

Varnishes

Spot Gloss


Binding

Perfect bound with tucked-in flaps


Typography

Torque
Styrene

This piece is available for purchase for $10 (incl. shipping)


2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
2017 Brand New Conference Program
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Project Description

Program for the 2017 Brand New Conference in Chicago, IL, on September 14 – 15.

Production Lesson(s)

Mirri paper needs a hit of white underneath a color to look right. Also, Mirri paper fingerprints, so wear gloves.”

Post Author

Author Picture

Armin Vit

Editor of FPO and co-founder of UnderConsideration LLC.

More: Online / On Twitter

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Date Published

October 16, 2017

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Filed Under

Deboss
Offset
Program

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About

FPO (For Print Only), is a division of UnderConsideration, celebrating the reality that print is not dead by showcasing the most compelling printed projects.

FPO uses Fonts.com to render Siseriff and Avenir Next.

FPO is run with Six Apart’s MovableType

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All comments, ideas and thoughts on FPO are property of their authors; reproduction without the author’s or FPO’s permission is strictly prohibited

Contact us by e-mail

Twitter @ucllc



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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Austin, TX. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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