A Division of UnderConsideration

Art of the Menu

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Bar Amá

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Designed by Project M Plus.

To pull off the single-large-sheet and type-only style of menu, every element has to be well considered and the typography impeccable, as is the case here. There is a great hierarchy that starts with the restaurant’s name in the biggest and boldest text, then clear headlines in a quirky sans serif for each category, and ending with crisp and loosely line-spaced menu items. The sophisticated approach makes this Tex-Mex place stand out from the more run-of-the-mill, cactus-filled menus typical of the genre.

Visit Bar Amá.


By Armin on 06.30.2016


Bar Amá Menu by Project M Plus

Click Thumbnails Below for Bigger View of the menu
Bar Amá Menu by Project M Plus Bar Amá Menu by Project M Plus Bar Amá Menu by Project M Plus

Note: Prices and items may differ in current menu from those shown here.

Bar Amá Menu by Project M Plus Bar Amá Menu by Project M Plus Bar Amá Menu by Project M Plus Bar Amá Menu by Project M Plus


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.