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Art of the Menu

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Best of 2018

UnderConsideration


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Here are our favorite twelve menus shown on Art of the Menu this year. We will be back with our regular programming on January 10, 2019.

Posted

By Armin on 12.31.2018

 


No. 12

Design

El Calotipo

Thoughts

A great staggered approach with a wide range of cloth colors all nicely accentuated with gold foil.



No. 11

Design

Might & Main

Thoughts

A charming hen drawing looks great as a backdrop in the interiors and as an elegant gold foil logo against the dark blue leather case.



No. 10

Design

970 Design

Thoughts

These large-scale scrolls are a fun and impactful alternative to the typical board menus.



No. 9

Design

Simmer Group

Thoughts

Beautiful embossing job on the cover and a rich treasure of illustrations on the inside.



No. 8

Design

Becky Ip

Thoughts

Presented as a book of spells, the illustrations and typography are enchanting.



No. 7

Design

Might & Main

Thoughts

A striking mix of materials and colors, with the leather cases working beautifully with the yellow paper and orange band. Crisp layouts too.



No. 6

Design

Ele&Uve

Thoughts

A little too cutesy for me but that doesn’t stop this faux diary to be delightfully made.



No. 5

Design

Land of Plenty

Thoughts

A fairly classic menu case but complemented in a surprising way by groovy illustrations.



No. 4

Design

Dutchscot

Thoughts

I loved the concept of this restaurant identity (you can read about it in the original post) and the execution is unexpected and out of the ordinary.



No. 3

Design

Dutchscot

Thoughts

Another great concept by the same design firm, abstracting the configurations of Greek islands through a mix of print methods.



No. 2

Design

Studio Frisch

Thoughts

Super elegant and beautifully produced, this set of dark green menus are simply top notch.



No. 1

Design

Foreign Policy

Thoughts

Taking the number one spot is probably the least “graphic” of all the menus but it’s the choice of material that sealed it for me. Sidestepping most menu trends — wood boards, leather, cloth-bound, clamps, etc. — these leathery, velvet-y, silky menus drip and droop as if they were in Salvador Dali’s The Persistence of Memory.



About

Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.3.7

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All comments, ideas and thoughts on Art of the Menu are property of their authors; reproduction without the author’s or Art of the Menu’s permission is strictly prohibited

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…


blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.

also

Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.


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