A Division of UnderConsideration

Art of the Menu

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Designed by C^RTEL.

Photo-driven menu photos are hard to do but if that’s the route you are going with might as well go 100 miles per hour at it. The photos for this popular bar in Mexico City have been heavily styled with references to literary works like Juan Rulfo’s Pedro Páramo and Laura Esquivel’s Like Water for Chocolate with aesthetics from modernist architect Louis Barragán. The result is a slightly surrealist, multi-page cocktail trip accompanied with simple modules of typography.

Visit Limantour.


By Armin on 07.20.2017


Limantour Menu

Click Thumbnails Below for Bigger View of the menu
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Note: Prices and items may differ in current menu from those shown here.

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Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.