A Division of UnderConsideration

Art of the Menu

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The End of Art of the Menu


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This is the last post on Art of the Menu.

July 2011 — September 2019.


By Armin on 09.23.2019


The End

This may come as a surprise but perhaps not the biggest one given the low amount of posts we have published this year. Submissions have been much lower than prior years and a lot of what has come in is very similar to menus we have run in the past: a cool wooden board with an elastic band holding a printed sheet is great but how many times can see the same thing? This is not to say they are bad menus — no, most of them are great — but they don’t make for great, recurring blog content.

As with other blogs we have shut down — FPO and Quipsologies — a lot of it comes down to knowing when we have done the best we can and when something has run its course and we feel that’s the case for Art of the Menu. Also, Brand New demands so much time nowadays that it’s very difficult to run other blogs in a way that is productive and useful for our readers.

We want to thank all the people who have visited Art of the Menu over the eight years we published it. The archives will remain in place to serve as reference for new, great menus.


Art of the Menu, is a division of UnderConsideration, cataloguing the underrated creativity of menus from around the world.

Art of the Menu uses Typekit to render Proxima Nova by Mark Simonson and Adelle by Type Together.

Art of the Menu is run with Six Apart’s MovableType 6.8.8

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About UnderConsideration

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN. More…

blogs we publish

Brand New / Displaying opinions and focusing solely on corporate and brand identity work.

Art of the Menu / Cataloguing the underrated creativity of menus from around the world.

Quipsologies / Chronicling the most curious, creative, and notable projects, stories, and events of the graphic design industry on a daily basis.

products we sell

Flaunt: Designing effective, compelling and memorable portfolios of creative work.

Brand New Conference videos / Individual, downloadable videos of every presentation since 2010.

Prints / A variety of posters, the majority from our AIforGA series.

Other / Various one-off products.

events we organize

Brand New Conference / A two-day event on corporate and brand identity with some of today's most active and influential practitioners from around the world.

Brand Nieuwe Conference / Ditto but in Amsterdam.

Austin Initiative for Graphic Awesomeness / A speaker series in Austin, TX, featuring some of the graphic design industry's most awesome people.


Favorite Things we've Made / In our capacity as graphic designers.

Projects we've Concluded / Long- and short-lived efforts.

UCllc News / Updates on what's going at the corporate level of UnderConsideration.