Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

First Round 2020 - Portland: Save the Date

Posted Sep. 23, 2019

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Nice

Relevant Proprietary Font

Relevant Proprietary Font

While many proprietary fonts are just variations on sans serifs, here is one that is perfectly adept for the client: The Atkinson Hyperlegible typeface by Applied for the Braille Institute of America is designed, quirks and all, to increase character recognition for people with low vision.

Link

Via

Linked Sep. 23, 2019

Nice

Sassy

Sassy

SAS introduces a new livery.

Link

Linked Sep. 20, 2019

Quirky

Chicago Bulls B-Side

Chicago Bulls B-Side

When I first read the sample headlines, i.e. “Chicago Bulls Logo NSFW”, I thought “Really? C’mon” and then I read the caption, “If you turn the Chicago bulls logo upside down it’s a robot having sex with a crab” and now I can’t turn back time.

Link

Linked Sep. 19, 2019

Brand New Conference Updates

Las Vegas (2019)
Speakers announced for the 2019 Brand New Conference in Las Vegas, on October 17 – 18. Online registration ends October 6. / Register now! /

New York (2018)
Videos of all the presentations of the 2018 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Plenty of Fish

New Logo for Plenty of Fish
 
Spotted Sep. 19, 2019

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