Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

2017 Brand New Conference: Swag

Program, Tote, and/or T-shirt

Posted Oct. 16, 2017

Linked MORE

Quirky

Logo Weapons

Logo Weapons

Tom Galle has transformed a few logos into weapons. There are more photos and a few videos on his Instagram account as well, showing the actual objects.

Link

Linked Oct. 17, 2017

Interesting

Powercat Logo Designer gets Royalties

Powercat Logo Designer gets Royalties

73-year-old Tom Bookwalter designed Kansas State University’s athletics logo in 1988, which is still in use but is the least remarkable part of the story. THIS is: “The Powercat will remain Bookwalter’s property until 70 years after his death. He assigned the copyright to K-State, and is paid about 7 percent of all money K-State gets from its use.” Boss.

Link

Linked Oct. 16, 2017

Interesting

Logos and Company Revenue

Logos and Company Revenue

Perhaps a good case for how logos influence a company’s performance: C+R Research charts logo changes on top of revenue across years. More than anything, it highlights that logo changes usually come at a point where a company is ready to grow.

Link

Linked Oct. 12, 2017

Brand New Conference Updates

Upcoming BNCONFs

Chicago 2017
Only 100 tickets left for the 2017 Brand New Conference in Chicago on September 14 – 15. / Register now! /

Barcelona 2018
Canceled : (
For the foreseeable future we will not be doing BNConf in Europe anymore.

NASHVILLE (2016)

Videos of all the presentations of the 2016 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 17 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for ISPO by Dorten

New Logo for ISPO by Dorten
 
Spotted Oct. 16, 2017

New Logo for OCESA

New Logo for OCESA
 
Spotted Oct. 16, 2017

New Logo for Denver Health

New Logo for Denver Health
 
Spotted Oct. 12, 2017

New Logo for UKIP

New Logo for UKIP
 
Spotted Oct. 11, 2017

New Logo for Celestica

New Logo for Celestica
 
Spotted Oct. 11, 2017

Pinned Recent, Big Stories

New Logo for NASCAR

New Logo for NASCAR
 
Posted Jan. 4, 2017

Curated Good for Stencils

New Logo for WSP by Sid Lee

New Logo for WSP by Sid Lee
 
Spotted May. 16, 2017