Opinions on corporate and brand identity work.

A division of UnderConsideration.








Announcement

April Fool’s 2020

Couldn’t Do It

Posted Apr. 1, 2020

Linked MORE

Interesting

But will it Fax?

But will it Fax?

The New York Times talks with CDC medical illustrators Alissa Eckert and Dan Higgins about the development of the coronavirus’ most recognizable image: “Ms. Eckert and her colleague Dan Higgins were asked to create ‘an identity’ for the virus. ‘Something to grab the public’s attention,’ she said.”

Link

Linked Apr. 1, 2020

Funny

Color Naming Ideas

Color Naming Ideas

Adam Fuhrer builds on Joe Fox’s colorschemez bot (which “creates new, mostly ugly color combinations with stupid names”) by hand-selecting palettes from it and generating even funnier names for each color.

Link

Linked Mar. 31, 2020

News

Social Distance Logos

Social Distance Logos

Making the rounds are images of corporate logos (grouped on the right) where their elements have been awkwardly separated to show “social distancing”. Unfortunately none of them are that clever or as poignant as the unofficial Olympics logo graphic that did it first, since the rings icon is about people from five continents coming together not selling hamburgers, soda, or cars, making the notion of social distance actually relevant.

Link

Linked Mar. 30, 2020

Brand New Conference Updates

Austin (2020)
Pre-seale tickets now available for the 2020 Brand New Conference in Austin, on October 22 – 23. Pre-sale will end in early to mid May. / Register now! /

Las Vegas (2019)
Videos of all the presentations of the 2019 Brand New Conference are now available for purchase as individual files ($8 each) or the whole 16 as a set ($90). / Browse videos /


Spotted Around the web

New Logo for Paylocity

New Logo for Paylocity
 
Spotted Mar. 31, 2020

New Name and Logo for Spot

New Name and Logo for Spot
 
Spotted Mar. 31, 2020

Pinned Recent, Big Stories


Curated IT’S HIP TO BE SQUARE

New Logo for Roblox

New Logo for Roblox
 
Posted Jan. 13, 2017