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This is a very old entry — images are small, formatting is off.

 

AS Roma

Noted May. 30, 2013 by Armin

Industry / Sports Tags /

AS Roma Logo, Before and After

About: (Est. 1927) “Associazione Sportiva Roma (AS Roma), commonly referred to as simply Roma, is a professional Italian football (soccer) club based in Rome. Roma have won Serie A three times (in 1941-42, 1982-83 and in 2000-01) as well as winning nine Coppa Italia titles and two Supercoppa Italiana titles. AS Roma plays home games at the Stadio Olimpico (capacity 72,000+)—a venue they share with city rivals Lazio—which is the second largest of its kind in Italy.”

Ed.’s Notes: I don’t know about y’all but if I were the owner of the team I would have taken this opportunity to get rid of the cherubs sucking on the chupacabra’s tits. (I’m sure there is a logical explanation for it). (There is, obviously: it’s the story of Romulus and Remu). Also: Trajan? Et tu, Rome?

Relevant links: Press release.

Select quote: “The updated logo is a vibrant new take on AS Roma’s memorable crest, which has represented the Club since its inception. … AS Roma has tremendous brand equity that far outpaces that of nearly every European sports club. The Club has carefully evolved the logo to respect the past but represent the future.”

AS Roma

Thanks to Antonio Fadda for the tip.

 

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