Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.



Noted May. 6, 2013 by Armin

Industry / Finance Tags /

Banelco Logo, Before and After

About: (Est. 1985) “Banelco is an ATM network in Argentina. Established in 1985, Banelco offers several services related to the cash flow management, including debit cards, electronic transfers, services payments, etc. Operating 4,500 ATMs (one third of the total in the country)[…]. The company also operates Pagomiscuentas, an electronic bill payment service. Banelco, an acronym for Banca Electr�nica Compartida, is owned by private banks. Link, in turn, is used primarily by state owned banks.” (Source: Wikipedia)

Design by: DAS Branding.

Ed.’s Notes: Fairly nice, in that South American corporate identity kind of way (rounded, bold sans serif, italicized). A few more images below (or after the jump).

Relevant links: DAS Branding case study.

Banelco Logo

Banelco Logo



Share ›

Spotted Around the web

New Logo for Front

New Logo for Front
Spotted Jul. 30, 2020

Pinned Recent, Big Stories



Posted Jun. 6, 2013


Brand New, is a division of UnderConsideration, displaying opinions, and focusing solely, on corporate and brand identity work. More…

UnderConsideration is a graphic design firm generating its own projects, initiatives, and content while taking on limited client work. Run by Bryony Gomez-Palacio and Armin Vit in Bloomington, IN.

Many Thanks to our Advertisers

When choosing between competing products and services, please consider our advertisers, who help support Brand New.


Brand New uses Mercury Text ScreenSmart and Operator ScreenSmart from Hoefler & Co.

Webfonts by Hoefler & Co.

Join our Mailing List