Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Blimpie Loses Air, Crashes

Reviewed Feb. 5, 2009 by Armin

Industry / Food Tags /

Blimpie Logo, Before and After

Deep within the recesses of the year 1964 and the New Jersey city of Hoboken, Blimpie has been making barely acceptable sub sandwiches nationwide that are just barely less better than their main competitor, Subway. But my opinion of the taste of their subs doesn’t really matter, what matters is that in contrast to Subway, Blimpie has always had the “funner” look and feel, helped in no small part by its cute name. The previous logo and the iterations before it were fun and distinctive, even if not great or influential. The new logo… Yeah, it’s Futura Extra Bold, set in all caps, woo-hoo. Going from fun and distinctive to boring and generic, which matches the taste of their lettuce, I’ll grant that. Every now and then we mention how redesigns are lost opportunities and sometimes it’s just hot air, but in this case, I really think it was a blatant miss.

Thanks to Josh Berta for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for NMI

New Logo for NMI
 
Spotted Oct. 18, 2018

New Logo for Lems

New Logo for Lems
 
Spotted Oct. 17, 2018

Pinned Recent, Big Stories


Curated Winning Gradients

New Logo for Firefox

New Logo for Firefox
 
Posted Oct. 6, 2017