Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Brooklyn Public Library

Noted Jan. 15, 2013 by Armin

Industry / Culture Tags /

Brooklyn Public Library Logo, Before and After

About: (Est. 1896) “As an independent system, separate from the New York City and Queens libraries, Brooklyn Public Library serves the borough’s 2.5 million residents, offering thousands of public programs, millions of books and use of more than 1,100 free Internet-accessible computers.”

Design by: Eight and a Half.

Ed.’s Notes: I’m not usually the correct-English-police but there is something odd about the library using the slang-ish abbreviation of the borough. It’s far more readable at smaller sizes, that’s for sure.

Relevant links: BPL blog post with historical logos.

Select quote: “Gone is the sad little black box that for so long meekly defined our presence in the digital realm. There’s something invigorating about the facelift that comes with rebranding — it seems to signify a fresh start, a new direction.”

Thanks to Ricardo Cordoba for the tip.



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