Opinions on corporate and brand identity work.

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Brute Force

Brute Force

Linked Jan. 28, 2020 by Armin

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Last week, Trump introduced the official logo for the United States Space Force, the sixth branch of the U.S. military. The internet was quick to point out its similarity to Star Trek’s Starfleet logo which, yes, but also @jbillinson mentioned similarities to the NASA logo so I figured I would check and, yup, they copy-pasted the orbit swoosh and most of the star configurations. (You can check a bigger view of the GIF above here.) What a joke. Visit link

Thanks to Mags Luckhurst for the tip.

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