Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Cancer Research UK

Noted Sep. 12, 2012 by Armin

Industry / Health Tags /

Cancer Research UK Logo, Before and After

Established in 1902, Cancer Research UK is, as its name implies, a cancer research and awareness charity in the UK. A new identity has been designed by Interbrand, the new logo “and specifically the ‘C’ symbol embodies our role and ambition — lots of smaller parts that make up the bigger picture, all coming together to disintegrate cancer, and deliver a world where cancer is no longer feared.” Info on the redesign here. Story and a few application images here.

Thanks to Alice Ralph for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Lifecake

New Logo for Lifecake
 
Spotted Apr. 18, 2019

Pinned Recent, Big Stories


Curated Fortune Favors the Bold

Billbold

Billbold
 
Posted Jan. 24, 2013

Optimum has the Last Word

Optimum has the Last Word
 
Posted Sep. 19, 2012