Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Cardiff City FC

Noted Jun. 11, 2012 by Armin

Industry / Sports Tags /

Cardiff City FC Logo, Before and After

Founded in 1899, Cardiff City FC, known as the “Bluebirds,” are a professional football club based in Cardiff, Wales in the English football league system. After being in debt for many years, a Malaysian businessman took over. This month, a new crest with a big dragon sitting on top of a bluebird was introduced, as well as a change in uniforms with red taking over blue as the home version. Pissing-off of soccer fans ensued. Story here.

Thanks to Brett Stone for first tip.



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