Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


Del Sol

Noted Jul. 23, 2012 by Armin

Industry / Consumer products Tags /

Del Sol Logo, Before and After

Established in 1994, Del Sol produces color-changing clothing and accessories and sells them in over 100 stores across the world. They recently introduced a new logo. No design credit given or press release issued. Their previous logo looked like it was from the 1980s, the new one from the 1990s, so hopefully in ten years they’ll have a new logo that looks like it belongs in the 2000s, which will be ten years too late. Bigger view of the logo below (or after the jump).

Del Sol Logo

Thanks to Marc Thorell for the tip.



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