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This is a very old entry — images are small, formatting is off.

 

Emma

Noted May. 21, 2013 by Armin

Industry / Technology Tags /

Emma Logo, Before and After

About: (Est. 2003) “Emma is a web-based email marketing service helping more than 40,000 customers manage their online communication efforts. With sophisticated design, easy-to-use features and stellar customer support, it’s the easiest way to create, send and track stylish email newsletters and campaigns.”

Design by: In-house (Chris Korbey, Creative Director).

Ed.’s Notes: Sexy librarian, anyone? Logo variations below (or after the jump).

Relevant links: Emma blog.

Provided quote: “The new logo is simpler, more modern and more flexible, but the real story is in the wordmark. Emma is dedicated to great design — even within the tight parameters of HTML for email. One of email’s biggest restrictions is a limited choice of typefaces. Web fonts don’t work with email, so you’re beholden to system fonts. With that in mind, we created the new wordmark from Georgia Bold Italic, which every Emma user has access to. The letterforms were customized to marry with the new Emma face, but the logo pays homage to our customers.”

Emma Logo

 

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