Opinions on corporate and brand identity work.

A division of UnderConsideration.

Share ›

This is a very old entry — images are small, formatting is off.


Facebook’s Radically New “f” Logo

Reviewed May. 1, 2013 by Armin

Industry / Technology Tags /

Facebook Logo, Before and After

I will spare you my usual introductory paragraph this morning since you all know what Facebook is and what it does and get right to the point. Last month, without much fanfare, Facebook introduced a revised version of its “f Logo” which is meant to be used to promote an organization’s or person’s presence on Facebook. It’s ubiquitous — yet I had never realized there was, officially, a lighter blue line at the bottom of it. Along with the new “f Logo” also comes an official brand page and a revised set of icons for all the different services/pages found throughout the Facebook universe. Obviously this is not the most earth-shattering change in the history of logo changes but it’s my duty to report on it, since, like, a billion people use Facebook.

Facebook Changes

The “f Logo” in detail. You probably don’t need to see it that big but there it is.

Facebook Changes

For the record, these are the official “Thumbs Up”, “Like Button”, and “Find Us on Facebook Badge” assets.

Facebook Changes

Interestingly, you can’t download the Facebook logo from the assets page.

So, yeah, there is no more lighter blue line. And the world keeps chugging along. I don’t even know why it was there in the first place. In the new version the “f” bleeds out and becomes bigger, which is very helpful since people are using the social sharing icons in really tiny dimensions now that there is dozens of icons to share stuff with. What’s more interesting about this whole story is Facebook making a more conscious effort to establish what’s right and wrong since so many people have just grabbed unofficial icons off Google image searches or just created their own (I know I have) — and also now that Twitter has upped its game graphically, Facebook can’t rest on its laurels. And for a site that changes design every other month and where every platform experience feels different (and almost alien to each other) perhaps this is a sign that things are about to get more consistent. The icons shown below are also a good indication of a graphic standard being set in place. And that can only be promising. Unless they change everything again in a few months, which wouldn’t be surprising.

Facebook Changes

Logos/icons for other large pages/sections/services from Facebook. Gathered first by Tom Waddington.

Thanks to Erik Weiss for first tip.



Share ›

Spotted Around the web

New Logo for Bojangles’

New Logo for Bojangles'
Spotted Jul. 9, 2020

Pinned Recent, Big Stories


New Logo for Lifetime

New Logo for Lifetime
Posted Mar. 26, 2020