Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

FIT Athletics and Recreation

Noted Sep. 28, 2012 by Armin

Industry / Sports Tags /

FIT Athletics Logo, New

About: FIT Athletics and Recreation, as described by Pentagram: “FIT, the Fashion Institute of Technology, is an internationally recognized college known for its exceptional curriculum in art, design, communications, business, and fashion, of course, but not for its sports teams. Over the years, however, FIT has developed a first-rate athletic program. The school fields 13 intercollegiate teams in such sports as volleyball, soccer, tennis, track and field, half-marathon, cross country, swimming and table tennis, plus a dance company.”

Design by: Pentagram partner DJ Stout

Ed.’s Notes: Sample uniform and logo extensions below (or after the jump). The team is known as FIT Tigers, hence the tiger.

Relevant links: Pentagram case study (plenty more images).

FIT Athletics

 

Comments


Share ›

Spotted Around the web

New Logo for Fnatic

New Logo for Fnatic
 
Spotted Feb. 20, 2020

New Logo for The Group

New Logo for The Group
 
Spotted Feb. 19, 2020

Pinned Recent, Big Stories


Curated MELLOW YELLOW