Opinions on corporate and brand identity work.

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Reviewed Mar. 27, 2015 by Armin

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We get very festive this Friday with colorful work from Lima, Moscow, and Porto.

LAD Festival by IS Creative Studio

LAD Festival by IS Creative Studio

While the logo for LAD (Latin American Design) has been around since 2012 — winning a BNAward at the time — it wasn’t until this year that the organization, led by IS Design Studio’s Richars Meza, hosted its first conference in Lima, Peru, the LAD Festival, and put the logo to work. The festival’s identity is an explosion of bright fluorescent colors and not much more than the thunderous logo with some brief accompanying condensed sans serif type. What makes the application work really well too are the off-the-shelf materials (shown at the link) like the hats and lanyards that also come in fluorescent hues. The cliché that Latin America is colorful is very well represented here. (In a good way). See full project here.

Cacao Cultura by Vladimir Shlygin

Cacao Cultura by Vladimir Shlygin

Cacao Cultura (Cocoa Culture) is an online resource and shop by Russian confectionery and chocolate distributor Agentstvo Kvorum. The identity, designed by Moscow-based Vladimir Shlygin, relies on a small range of chocolate-chip-sized icons that dance around the wordmark along a pre-established grid (see animated GIF at the link) giving the placement of the icons some kind of structure. The customized sans serif is a little odd but I’m digging the curved crossbar of the “A”s and unexpected “R”. The spare layouts are quite nice and make the chocolate icons pop in their red, mint, and brown colors. See full project

Get Set Festival by Epiforma

Get Set Festival by Epiforma

Celebrated in Porto, Portugal, since 2010, Get Set Festival is an art event that brings workshops, urban instalations, performances, exhibitions, conferences, parties, concerts, and more to the city. The festival’s latest identity, by local firm Epiforma goes the full Gestalt with a geometric GET SET wordmark that drops bits and pieces as it sees fit, sometimes being more readable and sometimes plain indiscernible. The best piece of the project is the poster with the cascade-like effect, made only more attractive by the primary color palette. Bonus for creative project photography. See full project.

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