Reviewed Nov. 6, 2015 by Armin
We go all over the world this Friday with work from London, Singapore, and Monterrey.
Tapped Birch Water by Horse
TAPPED Birch Water is a range of plain and flavored waters available in the UK made from the sap found in birch trees in Finland and its packaging, designed by London-based Horse, echoes the equally beautiful and creepy scene of a birch tree forest. It may seem like an easy way out to say “let’s make birch water packaging look like birch trees” but to actually pull it off as convincingly and elegantly as this is a hard feat. The brown stripes against the matte white material translate the essence of the birch trees without being an exact replica. The colored bands are cool and provide a great, bold contrast to the textures. If you are as curious as I was about where do you actually drink from the package, here is how. See full project
The Working Capitol by Foreign Policy Design Group
The Working Capitol is a co-working space and event venue located in a reformed 1920s biscuit factory in Singapore. Mmmmm… biscuits. But I digress. The identity, designed by local firm Foreign Policy Design Group, invokes the Euclidean Principle’s geometric construction to convey the multidisciplinary ethos of the co-working venture. The resulting identity has a faux-science aesthetic that is hard to resist as eye candy. It simply looks great when done with so much detail and finesse as here. Every little detail, typographic and graphic, about the applications has been considered and fussed with, leading to a very rich range of materials in a simple red, blue, and mint color palette. I would have also accepted a biscuit-inspired identity. See full project
Artefactory by Futura
Artefactory is a soda fountain and quirky-object store in one, located in Queretaro, Mexico. The identity by Monterrey-based Futura is also two things in one. There is a crisp, line-art aesthetic established by the logo — which is a rendering of the Soviet astronaut dog, Laika — that is then paired with awkward Ed Fella-esque typography. They really don’t go together at all but just like a soda fountain doesn’t go together with an industrial/product design store it’s a combination you didn’t know you wanted. If they integrated the monospace-ish font from the stationery with the artsy typography that would start to be a more winning direction to go in. Still, it’s an attention-grabbing combo. See full project