Reviewed Jul. 1, 2016 by Armin
Back from a forced hiatus with simple, bold, and exuberant work from Montréal, New York/London, and Glasgow.
Collected Coffee by Fivethousand Fingers
Collected Coffee in New York is a subscription service delivering one bag of coffee a month from around the world. Its air of sophistication comes courtesy of Montréal, Quebec-based Fivethousand Fingers through an airy identity punctuated by a stunning “CC” monogram paired perfectly with a book-weight serif. The brief weight contrast between icon and wordmark is a rare case that works where they are almost similar but the wordmark just enough so to stand out. The applications aren’t groundbreaking but you can’t argue with strong typesetting. See full project
HOTSHOT by Pentagram
HOTSHOT is a new concoction invented by a neuroscientist and a PhD in neurobiology that helps prevent cramps during long bouts of exercise. As someone who regularly cramps at mile 23 of a marathon I’m ordering me some right now and as someone who likes design I am adding it to Friday Likes today. Designed by Pentagram’s Daniel Weil and Michael Bierut, the tight little package looks like a kick-ass can of pepper spray — since cramps are an emergency I’m cool with this mental association of my own — with the alarming red cap, black body, and bold wordmark. The custom inline typography has a great, unexpected structure and, although a little confusing, it’s fun that “HOT” can be read in two directions. (I wonder if they tried splitting the “S” into red and white to accentuate the double read). Overall, this looks like science and sports crammed into a tiny package and that’s hot. See full project
Edinburgh International Book Festival by Tangent
Celebrated since 1983, the Edinburgh International Book Festival now encompasses over 700 events and welcomes over 220,000 people. This year’s event features a groovy identity designed by Glasgow-based Tangent with illustrations by Craig & Karl that deliberately hints at the 1960s psychedelic art and mixes it with the “style of 60s modernist science and psychology textbooks”. I’ve never seen a 60s modernist science and psychology textbook but if it’s anything like these, then put me down for a subscription. The appeal of the identity is more about the colorful and dense illustrations than the design but the backdrop application does prove that a good illustration used well can be awesome, as is the case here. There isn’t an enduring precedent for book festivals to look this good, so it’s great to see this project start to establish one. See full project