Reviewed Nov. 11, 2016 by Armin
From crazy patterns and bold geometric shapes to minimalist serif compositions, we traverse it all with work from Singapore, Helsinki, and Nashville.
Gallery & Co. by Foreign Policy Design Group
Gallery & Co. is the official museum store and main cafeteria of the National Gallery Singapore. Its own separate identity, designed by local firm Foreign Policy Design Group, uses a design language that references “the primary elements used in art-making: lines and dots; circle, square and triangle; red, blue, yellow and green”. While the ingredients aren’t novel, their use feels fresh by exaggerating their scale. Instead of dainty polka dot patterns, the circles feel like giant stickers or windows or the square grid like tiles instead of a notebook grid. The combination and layering of shapes is energetic and surprising while the single use of GT Pressura (particularly its Mono variation) lends a contemporary touch. The transparent plastic bags with white ink are my favorite application. See full project
Allsorts Black and White by Bond
Back in 2004, in Friday Likes 74, we liked Bond’s work for Allsorts licorice, made by Finnish confectioner Cloetta. The colorful treat now comes in a black and white edition with a box to match. Just like the licorice remained the same shapes, combinations, and textures but changed to black, white, and gray, the box followed suit with a change to black, white, and silver. As much as I liked the colorful version, this might top it. It’s elegant, luxurious, and sexy… words not usually associated with licorice (unless that’s your thing). Also, fantastic product photography! See full project
Common Lot by Perky Bros
Common Lot is a contemporary cuisine restaurant in Millburn, NJ, with communal tables and rustic feel. Its identity by Nashville, TN-based Perky Bros builds on that with upscale but unpretentious and playful typography. The serif wordmark can be arranged horizontally, stacked vertically, or, thanks to its wandering “O”s, it can even be turned into a 3-by-3 arrangement. The applications are executed beautifully with great paper stock and clear and copper foil. The menu covers with the “O”s in different places are particularly clever. See full project