Lots of color this week, with work from Denver, Vancouver, and Nashville.
Loyal Coffee by Mast
Loyal Coffee is a barista-owned and operated specialty coffee company in Colorado Springs, CO, founded by six partners, represented in the wobbly-circle icon that punctuates most applications designed by Denver, CO-based Mast, which isn’t the only conceptual reference point in this identity. The textures are inspired by the landscape of Colorado Springs and serve as a fantastic adornment for the coffee cups. The stubby, flared serifs on the logo and custom typography provide a nice, unique element for the identity and the blue is one level of contrast below that blue that softens the whole look. I wish the bags had a hint of the textures, as they feel almost like a separate project… an also nice different project but perhaps the band underneath the label would have been a good spot to have it. Nonetheless, sharp. See full project
Verdura by Glasfurd & Walker
Verdura (meaning “Vegetable”) is a fast-casual restaurant in Vancouver specializing in salads, using only fresh produce served in what looks like a chic greenhouse. The identity by local firm Glasfurd & Walker relies on a stunning custom typeface that has a crisp, elegant, contemporary look that works particularly well in the shade of green chosen. The identity also features framing devices that reference the curves and details of a greenhouse to make a combination that looks as tasty as their salads. See full project
January Moon by Perky Bros
January Moon is a line of contemporary teething jewelry from artist/designer Jenny Luckett using non-toxic 100% silicone to create funky, colorful beads that moms can wear with joy and babies can chew with abandon. The identity by Nashville, TN-based Perky Bros echoes the minimal, colorful bead shapes with its own range of minimal, colorful, cut-paper-like shapes in a primary color palette that are sprinkled big and sparingly over stark white layouts. There is a “jm” monogram that accents most applications and a handsome sans serif wordmark. Some bonus extra charming illustrations complete the package for a fun and fashionable product line. See full project