A collection of packaging that goes from simple to simple-free with work from Brooklyn, Bodø, and London.
Cienne by Lotta Nieminen
Cienne is a high-end, women’s ready-to-wear collection based in New York. The identity by Brooklyn, NY-based designer, Lotta Nieminen looks practically undesigned with a bare sans serif wordmark for the logo and a “New York” here and a “NY” there but it still looks stunning, as the few elements in play are all executed perfectly. The best feature of this identity, though, is the color palette, an unexpected combination of red, pink, and green (plus black and white) that are mixed and matched in some of the applications, all accented with gold foil stamping. See full project
Lofoten Seaweed by by North
Lofoten Seaweed, based in the eponymous archipelago in Norway, harvests seaweed from the arctic waters surrounding it to create unique gourmet products (that currently include Lofoten Umami, Ocean Truffle Salt, and Fresh Ocean Truffle). The packaging, designed by Bodø, Norway-based by North is a short, charming cylinder constructed in a seaweed-esque green paper accented by the company’s logo — which is fine (not loving it too much) — a halftone of the two women founders of the company, and some seaweed-based puns. The metallic tape, in different colors, is what seals the deal for me. See full project
Miiro by IWANT design
Miiro is a range of ice cream bars (or lollies in UK parlance) that are gluten-free, refined-sugar-free, and dairy-free but not fun-design-free. Designed by London-based IWANT design, the packaging has a fun, ornate aesthetic where more is more and the line-illustration trend works nicely to help make the product more exciting — I haven’t tasted this particular lolly but any ice cream without all the evil things that make it so delicious needs to work extra hard to look tasty and exciting and this is one package I would certainly pick up if I were feeling guilty about stuffing my face with ice cream. See full project