Some striking use of type and color in this week’s projects with work from New York, Edinburgh, and Athens.
Billie by Noemie Le Coz
Billie is a new subscription service specialized in shaving products for women offering a unique razor design and blade refills, as well as a small range of accompanying body care products. The identity and lifestyle and product imagery, designed by New York, NY-based Noemie Le Coz, conveys a contagiously fun, carefree attitude that looks, for lack of a better way to describe it, happy. The color palette — not just in the logo and packaging but also in the lifestyle and product photos — is vibrant yet not jarring and feels like that feeling of a warm shower on a cold morning. The extra tall logo is playful and whimsical and I really like how it feels feminine but without having to be a frilly script font or drenched in pink. See full project
Rabble by Touch
Rabble is a bar and restaurant PLUS a 10-room hotel in Edinburgh, Scotland. Self-described as “Rough-luxe” — that’s a first — the identity by local firm Touch manages to, indeed, land on that rough-luxe combination with a funky, changing wordmark made up of extended and condensed unicase characters. There are also a set of secondary patterns that I’m not sure I quite get (or like) but they sure are different and provide some unexpected textures to the applications. I wouldn’t mind spending a few nights and meals there, that’s for sure. See full project
Brandbags by Luminous Design Group
Brandbags is a retailer of luxury leather accessories, importing brand name products to its two stores in Greece and its online shop. Their identity by Athens, Greece-based Luminous Design Group features an elegant sans serif with contrasting thicknesses and although we’ve seen a few of these on Friday Likes, the applications are quite nice with a deep green color palette accented by gold and white. The oversize use of the logo in the bags is cool as well, supported by a slightly odd but kinda cool fragment of a square grid that also becomes a recurring element throughout the identity. See full project