A fun range of projects this week, covering a good variety of clients and styles, with work from London, Toronto, and Boulder.
Mark Spencer, Botanist by Fieldwork Facility
Mark Spencer is a forensic botanist in the UK, meaning he “consults with police departments and forensic services on cases where plant based evidence can unlock crimes” and he is also an expert on fungi. Needles to say he sounds like a fun guy. (Sorry). Designed by London-based Fieldwork Facility, Mark’s logo is, bar none, the best logo for a forensic botanist ever, in the world. Not only because it’s probably the only one but because it’s actually awesome, with a crumbling dry leaf doubling as an eye. It’s smart, clever, and visually stunning. Paired with an elegant but friendly serif, the logo and other applications have an academic feel but with a hint of X-Files mystery. See full project
Halo Brewery by Underline Studio
Halo Brewery is a small brewery, tasting room, and bottle shop in Toronto, Canada, offering beers with names like “Event Horizon”, “Tokyo Rose”, and “RGBee”. Their packaging, designed by local firm Underline Studio, builds on that sensibility with a range of abstract geometric drawings that have nothing to do with beer but that look damn fantastic as labels on cans and bottles all unified through a minimal grid and use of typography. The compositions are groovy and colorful, perhaps a bit irritating for anyone that has had it with microbreweries and their too-cool-for-school approaches but I haven’t had it yet. The extra condensed, upwards rising “HALO” logo is nice too. See full project
Alpine Modern by Cast Iron Design
Alpine Modern, in Boulder, CO, is a shop, cafe, and magazine all in one, bringing together modern design, the mountains, and architecture into one lifestyle brand. Designed by local firm Cast Iron Design this isn’t your usual glitzy Friday Like but rather a simple, functional, and attractive brand evolution with some really nice production finishes and a lot of attention to detail from signage to packaging. The revised “AM” monogram — you can see the original at the link — makes for a great graphic device to build this identity around. See full project