Richer textures, rougher edges, and non-minimalist approaches in this week’s projects, with work from Buenos Aires, Atlanta, and Barcelona.
Casa Borges by B. Estudio
Casa Borges is a hostel in Buenos Aires, Argentina, with only three rooms, making it more like an Airbnb than a hostel proper. Its homespun appeal is amplified by the rubber stamp aesthetic designed by local firm B. Studio that, in part, literally uses a rubber stamp to generate business cards affordably and, in other part, it deploys a playful illustration with a rugged finish to complement all the rubber-stamping. The logo, typography, and illustration all have a charming, welcoming personality that are a nice respite from the ultra-modern, super-hip vibe some hostels try to sell you on. See full project
Maum Goods Co. by Kingery Design Co.
Maum Goods Co. is a maker of small-batch essential oil products based in Atlanta, GA. Their identity and packaging, by local firm, Kingery Design Co., mixes a number of typographic flavors as if they were essential oil ingredients. A bit of hand-drawn lettering, some high contrast stenciling, a thin and condensed sans serif, and a few other bits and pieces that make for a nice, textural end product that feels crafty and unique. See full project
Feroz by Mucho
Feroz is a contemporary restaurant in Barcelona, Spain, with an opulent, jungle-meets-cigar-room interior aesthetic (designed by Pablo Peyra Studio). The identity, designed by the local office of Mucho, builds on the jungle theme and doubles down on the name of the restaurant — Fierce/Wild — with a very simple yet visually rich set of materials that superimpose cropped faces of wild animals unto vintage jungle etchings, punctuated by the trendy, chiseled logo. It’s a great mix of elements that complement the more-is-more design of the restaurant. See full project