Reviewed Jul. 5, 2013 by Armin
A lot of textures and colors in this edition of Friday Likes, with work from Moscow, Porto, and Barcelona.
Located in Porto, Purtugal, Espere Sentado, which translates as “Wait Sitting”, is an online meal delivery service with an eclectic menu and matching identity full of textures and explosive colors designed by local firm Royal Studio. My favorite part of this project is the logo, which captures perfectly the attitude and demeanor of a hungry dude watching TV waiting for food to arrive. It’s a perfectly captured slouch. The patterns and color palette make it feel like the meal comes with its own party and conga line. Which would require getting up from the chair, unfortunately. See full project.
We’ve all had this idea at one point or another, of bending and tilting in perspective some type — we even had a sample of it with Pentagram’s work for MUSE in Friday Likes 39 — but sometimes more than a better concept or another idea what this specific idea needs is commitment, to go all the way. And Moscow-based Maksim Arbuzov has done just that for local architecture firm, Granum. The logo comes in a faux bend and faux-bent typeface but the really fun part is when the typography is played straight but applied on the corners and angles of stuff, from box tape to pencils. Nice precision executed in a nonchalant way. See full project.
Adobe Max 2013
I’ll be the first one to admit that this is not my style nor does it fit the usual style of other Friday Likes but there is a level of craft and attention to detail here that’s quite admirable. For the annual Adobe Max extravaganza conference, Barcelona-based Vasava was responsible for the “Key visuals” for the event. I’m not sure, and I would assume the designers are not even sure, what the execution means other than it conforms to the Adobe Max logo of previous years and then it’s just, like, stuff with stuff around stuff textured with stuff. Stuff, by the way, is cool. See full project.