Reviewed Aug. 9, 2013 by Armin
Some smart and clever simplicity from Azerbaijan and Russia along with some hot-rod action from the good ol’ U.S. of A.
Al Market by Tomatdesign
Al Market is a new, discount grocery store in Azerbaijan that wanted it to be clear that they had low prices but didn’t look cheap. Moscow-based Tomatdesign solved it with a very graphic system that takes the percentage sign — a symbol for discount — and places the name of the market in the two circles. They explain that “Al” means “buy” so the system allows for the bottom right circle to accommodate other words to construct sentences like “Buy / More” or “Buy/ 2 for 1” and it can also substitute the bottom right circle for product photography creating a rebus for “Buy / Apples”. The red and white color palette, plus the italic type give this identity a great energy and dominant presence. See full project.
Sushi Shop by Alexander Laguta
For Friday Likes I tend to go with the more unusual and graphic-y projects but sometimes all we can ask for is a simple, well-constructed icon with decent typography, applied properly. Which has almost become a lost art. So seeing Sushi Shop’s charming logo designed by St. Petersburg-based Alexander Laguta applied simply on fields of orange and white brings me some Friday joy. The logo shows cut fish inside a roll. There. Sushi. See full project.
Hot Wheels by Dan Janssen
This is, by far, not my style or my cup of tea and it doesn’t have that highfalutin aesthetic of 99% of the work we show on Brand New but that would never stop me from appreciating the consistency and energy that would drive a testosterone-fueled 8-year-old boy mad with excitement to see any of these graphics on a brand new Hot Wheels toy. Designed by San Diego, CA-based Dan Janssen this project appears to be a very comprehensive range of logos, badges, and other graphics to serve as assets for all kinds of Hot Wheels products and promotions. On their own, most of them are a little annoying but as a set they are staggeringly awesome. (A little less so when they go into color, but still… hot). See full project.