Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


George Washington University

George Washington University Logo, Before and After

Established in 1821, George Washington University (GWU) is a private university in Washington, D.C. with 25,000 students and 1,174 faculty. Last week GWU introduced a new identity designed jointly by Futurebrand and 160over90 — FutureBrand refreshed the core identity elements and 160over90 created the new look and feel for the university’s marketing and communication materials (seen in action here). Press release here. Thorough PDF with the identity guidelines here. Detail view of the logo below (or after the jump).

George Washington University Logo

Thanks to John Foster for first tip.



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