This is a very old entry — images are small, formatting is off.
Reviewed Jul. 11, 2008 by Armin
With today’s release of its 2.0 software, iPhone users are about to be clobbered by a new generation of bubbly and glossy graphics for the hundreds of applications by third party developers that are now immediately available for download and ready to, um, be stroked by your fingers. Among those many applications is a news reader for The New York Times with some lovely iconography work by Felix Sockwell. True, this is not specifically logo-related, but in terms of brand extension, this is a great demonstration of a traditional organization adapting rather swiftly to the, literally, latest technology. And iconography shares a lot of the reductive qualities necessary to tell the biggest story with the smallest amount of visual elements. The icons look really great on the iPhone and Felix’s process (link above) is pretty cool to see.