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This is a very old entry — images are small, formatting is off.

 

In Brief: Saul Bass’ Bell System Pitch

Reviewed Jan. 18, 2012 by Armin

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In Brief

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

 

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