Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

In Brief: Saul Bass’ Bell System Pitch

Reviewed Jan. 18, 2012 by Armin

Industry / Tags /

In Brief

This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.

Thanks to Brad Loliger for the tip.

 

Comments


Share ›

Spotted Around the web

New Logo for Uber Eats

New Logo for Uber Eats
 
Spotted Dec. 11, 2017

Pinned Recent, Big Stories


Curated Strong Nonprofits