This is a very old entry — images are small, formatting is off.
Reviewed Jan. 18, 2012 by Armin
This is a video prepared by Saul Bass as a presentation to executives of his identity system for Bell System in the early 1970s. The first half is a fantastic primer on identity design and the second half (starting at around 13:00) is the identity pitch. A little long for today’s video-viewing standards but totally worth it.