Opinions on corporate and brand identity work.

A division of UnderConsideration.








Share ›

This is a very old entry — images are small, formatting is off.

 

Industrial Honey

Sheffield Honey Company Logo, New

We are going a bit small this Friday morning with a product made by small flying insects, produced in a small British city, catering to a small audience. Sheffield Honey Company “is an artisan producer of premium quality local English honey and beeswax products” and sells Blossom, Soft Set and Heather honey. Their identity was designed by local busy bees DED Associates.

DED pay a subtle homage to Sheffield’s (UK) industrial past with a simple, utilitarian approach to its very own honey brand. Sheffield Honey Company brand’s mark straddles between a nut (as in “and bolt”) and a honeycomb and is purposely understated.

This is why I love logos for smaller companies and organizations, they serve as a reminder of what interesting logo and icon design can be. The icon is able to convey the shape of honeycombs, a drop of honey, and it definitely feels industrial like a nut and bolt, ensuring that this logo couldn’t be used by a honey maker in, like, picturesque Montana. The typography is very, very understated and really adds to the overall industrial feel. Whether intentional or not, I like that the overall shape of the typography makes another hexagon. The sterile look of the logo is nicely offset and complemented by the product itself when used in the packaging, with the deep, sweet colors of the honey giving you all the warm and comforting feelings one expects from honey.

Sheffield Honey Company

Sheffield Honey Company

Sheffield Honey Company

Sheffield Honey Company

Sheffield Honey Company

Rendering for future packaging. DED explains: “Based on familiar ‘Cooling Tower’ shape. The pots will be white ceramic with cork tops.”

Sheffield Honey Company

 

Comments


Share ›

Spotted Around the web

New Logo for Stitcher

New Logo for Stitcher
 
Spotted Sep. 20, 2018

Pinned Recent, Big Stories


Curated All Things Condensed