Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.



Noted Sep. 13, 2011 by Armin

Industry / Education Tags /

Intrax Logo, Before and After

Established in 1980, Intrax is “a globally-oriented company that provides a lifetime of high quality educational, work and volunteer programs that connect people and cultures.” A new logo designed by MetaDesign rolled out earlier this year. From the press release: “The logo features a customized typeface with distinct inflections that demonstrate ‘connections.’ The most prominent feature of the logo is the letter ‘x,’ from which an arrow shape has been derived and assigned a complementary color. This arrow symbolizes the personal and professional direction, as well as the forward-looking outlook, that Intrax program participants gain.” More application images here.



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