Opinions on corporate and brand identity work.

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This is a very old entry — images are small, formatting is off.


League of American Bicyclists

Noted May. 7, 2013 by Armin

Industry / Non-Profit Tags /

League of American Bicyclists Logo, Before and After

About: (Est. 1880) “The League of American Bicyclists promotes bicycling for fun, fitness and transportation, and works through advocacy and education for a bicycle-friendly America. The League represents the interests of America’s 57 million bicyclists, including its 300,000 members and affiliates.”

Design by: Language Dept.

Ed.’s Notes: Some additional uses of the logo below (or after the jump) and some application images at the case study link.

Relevant links: Language Dept case study. League press release.

Select quote: “Our new look may seem a bit familiar: It draws on our unique history and depth of knowledge, using elements of the original winged wheel logo of the League of American Wheelmen. But, with a modern edge and forward motion, it also showcases our commitment to propel the new, diverse and growing ranks of bicyclists in the United States, recognizing and representing the current and future face of the cycling movement.”

League of American Bicyclists Logo

League of American Bicyclists Logo

Thanks to Doug CohenMiller for the tip.



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