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This is a very old entry — images are small, formatting is off.

 

Leaky Dolphins

Reviewed Apr. 2, 2013 by Armin

Industry / Tags /

Miami Dolphins Logo, Before and After

Established in 1966, the Miami Dolphins are part of the East Division of the American Football Conference in the National Football League (NFL) and are based in sunny Miami, FL. The Dolphins have won two Super Bowls, both in the early 1970s, and are the only team to have won all games in a single season but are best known for having Dan Marino as a QB for many years. Lately, not much has been noteworthy to the Dolphins until last December when a sketch of their new logo was leaked and then again in early March when another version was leaked until it was confirmed in late March that, indeed, a new logo was being introduced and unless they are leaked beforehand, new uniforms are set to appear later in April.

Miami Dolphins Logo

Leak #1: Late December. First reported in the form of the sketch here, and followed up with a cleaner version from UniWatch’s Paul Lukas on Twitter.

Miami Dolphins Logo

Leak #2: A week before the official release posted by what SportsLogos describes as “a Nike-obsessed Instagrammer named ‘sneaker_pimp_simmons’.”

Miami Dolphins Logo

What the Miami Dolphins consider their official announcement: Linked from their “Finsiders” site, a picture of Dolphins defensive lineman Jared Odrick looking very surprised at the new logo.

Miami Dolphins Logo

Since its introduction, 47 years ago, the Dolphins’ logo has been suffocating its own mascot with a helmet over its hole (which I am sure has an official anatomical name) so, even though the essence of the logo is still there, this is quite a significant change for the organization and their fans. In terms of cartoonish logos, the old one was pretty good, with plenty of decent detail in the dolphin and a good, aggressive look — although who is really afraid of a dolphin with a tiny helmet? The new logo does away with the fantasy of a helmet-wearing logo and instead goes for something more… acquarium-ish. It’s an okay drawing of a dolphin swimming (instead of jumping out of the water) and looks fairly convincing and even a little mean, with those slit eyes. The sun doubled (perhaps tripled) in bursts and now looks more like the beginning of a lower back tattoo, which may sound like mocking but for a sports logo it’s actually not a bad trait. I have no attachment to the old logo so to me this seems like a move in the right direction to bring some seriousness to the team’s identity.

Thanks to Dustin Brenton for first tip on both occasions!

 

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